The History of Fashion: Branded Sunglasses, the Summer Accessory!

The Sunglasses Chain: the Accessory of Summer 2020


Straight from the 1970s, the eyewear chain has (re) won the hearts of fashionistas, establishing itself as the trendy accessory of the season. The decryption of the phenomenon.

Notice to all those who wish to stay at the forefront of fashion: deemed nerdy in the past, the glasses chain has signed its big comeback, now appearing on it-girls and other celebrities of the whole world. Proof of this is that the American model Bella Hadid - known for being a seasoned fashionist - has adopted the trend for several months already, and never leaves her pair of retro glasses when she goes out in ultra-look under the California sun.

Branded Sunglasses in Pakistan

The glasses chain for a vintage look

You only have to look at the looks of influencers on Instagram to understand the extent of the phenomenon. Yes, the glasses chain almost systematically completes the outfits of fashionistas, in order to add a touch of delicious retro and original, but not only ... Indeed, the trend of 2019 is to opt preferably for a metallic necklace, golden or silver, which immediately gives a completely "assumed" side.
And for those who do not want to do too much, know that there are also more discreet chains like for example those in pearls, which assure you an elegant and sophisticated style in all circumstances. So are you going to follow the trend too? Tell us everything!

Classic, masculine, butterfly-shaped or to stick to the trend in a retro version, branded sunglasses in Pakistan do not leave the tip of our nose! If we buy them compulsively, do we really know them?

6 Trends to Adopt for Our Sunglasses This Summer!

We wear branded sunglasses all year round but we must admit that they go particularly well with our summer looks!

If they are essential to protect our eyes from the sun's rays, they have also become fashion accessories in their own right that enhance and, above all, personalize our outfits. Here are some tips to guide you in your choice of frame according to the shape of your face and an overview of 6 trends of the season.

Face shape - which model to choose?
There are certain basic rules concerning the choice of a frame according to the shape of the face but please, trust yourself and do not sulk your pleasure! If you're wearing sunglasses in Pakistan, why not give it a try and just dare ?!
  • Oval: the majority of the models are suitable for the oval face, let yourself go "soft" !! ;-)
  • Round/square: the more angular models balance the round faces and the more rounded styles soften a more pronounced jaw.
  • Heart (wider forehead, narrower chin): glasses longer than wide are ideal
Unless there is a technical problem (frame too narrow which squeezes your temples or too large which constantly slides on your nose for example) or a beefier investment which requires a little more precaution or supervision (branded frames, lenses take the time to try ALL the models you want and have fun... Branded Sunglasses in Lahore

Sunglasses Trends in Pakistan

1- Pink and rose gold

The star color of the season is everywhere, and the smoked glasses are no exception!

2- Colored tinted glasses and the mirror effect

Turquoise, yellow, green, pink, silver, gold, etc.! You will shine brightly :-)

3- Cat-eye

Feminine and ultra-stylish, the cat-eye style remains a classic. Dare the oversized models!

4- Rounds

A nod to the 70s revamped up to date.

5- Aviator

Unisex and timeless, it has many followers!

6- Mask 

Very popular in the 80s, the futuristic-looking mask-style sunglasses made a noticeable comeback. To be continued!

Summer is here. Cheers and impatience, we do not forget our priorities: find the pair of trendy sunglasses in Pakistan that will accessorize our most crazy looks and our favorite bikini, whose story we tell you. Practical but above all great to keep us from looking like a little shar-pei, branded sunglasses in Pakistan are a fashion accessory with the wildest shapes behind which we hide. While this summer round sunglasses in Pakistan are trendy - thank you, Janis Joplin, for your influence - it becomes interesting to know how they were born. We owe this wonderful accessory to the Chinese who in 1430 designed the first pair of glasses whose tinted lenses were intended to hide the eyes of judges during trials. Nice. A daring invention that will evolve to become a protective accessory against the harmful effects of the sun on our eyes, forgetting this small part of history that is after all quite disturbing. It was not until 1752 to catch a glimpse of the first pair of sunglasses created by the English optician James Ayscough, at least in its most contemporary form.

Branded Sunglasses: the Big Trends of Summer 2020

Which to choose? That is the question! Already, we reassure the timeless pilots and Aviator that we adore or the round glasses of seventies inspiration which bring their little gypset touch to our outfits, remain indeed of the part. Even better, they are slit with color and much more original and varied glasses.
Also very prominent, butterfly frames or even "cat-eye" (understand "cat-eye") ensure a star look and a look definitely stylish in all circumstances. We play the podium in the blink of an eye! Same with more graphic pieces like rectangular, square or even hexagonal shapes that stand out and are an integral part of the accessory fashion trends of summer 2019!
Ultra-chic, the glasses set with rhinestones or with jewelry and pearl details, make us irresistible in town or at the beach. Finally, for a nod to the eighties, we dare flashy glasses, even fluorescent, to illuminate our look.
We are also surfing this season more than ever on the eco-responsible models that come there to revolutionize the world of optics and to shake up mentalities.
On the look side, we particularly like this summer the gold or silver metal frames, without forgetting the translucent models, colored or even transparent, which give a little sweetness to the whole. Pink, when you hold us ... This color remains ultra-present this season!
Finally, the gradient lenses are part of the latest fashion trends in terms of shades and also offer a wide range of colors for bold and unique looks. We also don't forget the "mirror effect" glasses, which are always in order for a modern and definitely trendy look... Tony Stark Sunglasses


It's up to you to play with our selection of trendy sunglasses in Pakistan for this summer of 2020!

UV Sunglasses 

Designed for an experiment, this pair of branded sunglasses in Pakistan was primarily intended to improve vision by filtering UV or ultraviolet. Unfortunately, this ingenious discovery will not be marketed until 1929 when Sam Foster created the "Foster Grant" in the United States. Ordered by the American troops, this pair of sunglasses were all the rage in the 1930s, giving a little sexy air to those who wore them ( yes still a piece of guy that they sting ). The first pair of branded sunglasses in Pakistan with the polarizing filter was however born in 1936 thanks to the process of Edwin H. Land whose concept will be taken up by Ray-Ban who democratizes it. In 1937 the legendary Aviator pair was born that we will see in many Hollywood movies, becoming the timeless pair of flagship glasses, even today. Decreasing the brightness while offering an interesting design has been the strength of Ray-Ban, which has established itself as a market leader in sunglasses.

UV filtration

Since the first processes with advanced techniques, sunglasses have become real technological objects. Today's random UV filtration is completely under control since our current lenses filter 100% of UV rays. On the other hand, lenses have also become corrective lenses making sunglasses both practical and essential for some people. The first shades of branded sunglasses in Pakistan were exclusively blue or green - which is found in a mirror version on any e-shop - today you will find tinted, colored and sometimes even hologram lenses. We leave more room for fantasy than for real eye protection .photochromic, which means that the color is progressive to optimize your protection and thus adapt to your needs. The frames have also undergone a clear evolution, whether aesthetic or material.
The frames are becoming thinner and more resistant thanks to the intervention of mixtures of technological materials. Ultra-resistant or even unbreakable, the frames alone become real trends. Whether round, oval, colored or in 3D by integrating elements such as plastic flowers, for example, they are designed to the point that the creators make collections of them, like the ephemeral tattoo that crosses decades. Brands are pouring in and we no longer know where to turn our heads between Ray-Ban, Linda Farrow, Thom Browne, Thierry Lasry or even Karl Lagerfeld. The great designers have found in sunglasses a new fashion accessory imbued with all the most extreme trends. Asos, Topshop, H&M and Zara are also completely enamored of it and highlight new materials like the Waiting For the Sun brand does with wood. As essential as fashion, sunglasses in Pakistan are at their zenith finally until the next technological advances of which they are the favorite object.

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